The Indigo Story by Shelley Vishwajeet [Hardcover]

Rs. 299.00

~~Rs. 595.00~~ Rs. 299.00

Sale Sold out

Shipping calculated at checkout.

CONDITION Used

Quantity

Book Summary

The Indigo Story (published in 2018 by Rupa Publications) chronicles how IndiGo, a fledgling Indian budget airline founded in 2005, rose rapidly to become the country's leading and most profitable airline. The narrative dives deeply into India’s aviation history from nationalization in the mid‑20th century to the era of low-cost carriers. It shows why most airlines—including Air India, Jet Airways, Kingfisher, and SpiceJet—failed, while IndiGo succeeded through ruthless operational discipline, cost optimization, punctuality, and a focused single-aircraft (Airbus A320) model.

The book highlights key strategic decisions, like the audacious order of 100 A‑320 jets at the 2005 Paris Air Show—an unprecedented move that set the scale for its rapid expansion—and explains how IndiGo stuck to its low-cost ethos through choices like lightweight seats, efficient crew utilization, and a single-type fleet for streamlined maintenance. The author adopts a compelling yet non-academic tone to make complex industry data digestible while providing rare insights into DGCA records, annual reports, and competitive performance metrics—with charts, interviews, and case comparisons illustrating how IndiGo outmaneuvered entrenched rivals .

About the Author:

Shelley Vishwajeet is a seasoned Indian business journalist, aviation and political commentator, and author who has contributed to publications such as Business India, The Observer of Business & Politics, Star TV Network, and Aviation World. He's also served as faculty at the Indian Institute of Mass Communication, New Delhi, and is currently a Doctoral Research Fellow at TERI School of Advanced Studies. The Indigo Story reflects his investigative style: heavily based on public regulatory data, historical airline documents, and industry interviews, rather than insider gossip or unverified anecdotes

Product features

✅ 100% Original Books

Every book is authentic and sourced responsibly—no pirated or photocopied material.

🔍 32-Point Quality Check

Each book undergoes a detailed inspection for pages, cover, binding, and readability.

📚 Wide Range of Genres

From fiction and self-help to academic and non-fiction—something for every reader.

💸 Budget-Friendly Prices

Get great books at unbeatable prices—perfect for students, readers, and collectors.

✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

🌱 Eco-Friendly Choice

Buying used books helps reduce waste and promotes sustainable reading.

🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

💬 Customer Support

Responsive customer service to help with any order or book-related query.

Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

Merchandising tips

🛍️ Tips for Buying Used Books on BestofUsedBooks.com

✅ Check the Book Condition

Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.

📚 Explore Curated Collections

Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.

💡 Read Descriptions Carefully

Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.

🎁 Buy More, Save More

Take advantage of bundle deals and discounted packs to build your library while saving big.

🌱 Choose Sustainability

Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!

🔍 Use Search & Filters

Use filters by genre, author, or condition to find exactly what you're looking for, faster.

📦 Track Your Order

Once placed, every order comes with trackable shipping—so you always know where your next read is!

32 Points Quality Check
100% Original Products
1.2 Million + Happy Customers

View full details

Your cart
Variant	Variant total	Quantity	Price	Variant total
Used352XZI875-Used	Used352XZI875-Used Regular price ~~Rs. 595.00~~ Sale price Rs. 299.00/ea	Rs. 0.00	Quantity Sold out	Regular price ~~Rs. 595.00~~ Sale price Rs. 299.00/ea	Rs. 0.00