Strategy safari

The word strategy has been around for a long time. It is considered to be the high point of managerial activity, and managers use the word both freely and fondly. But what does the word really mean? Strategy Safari sets out to provide an answer.

In this colourful primer, Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel draw together diverse strands of strategic thought into ten distinct schools. In a final chapter they seek to blend the schools together, pointing out however that a truly unified theory may not be possible or desirable. The result is a thoughtful and readable guide to the wilds of strategic management."