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Reinvening the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets

Reinvening the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets

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Leaders know that as markets and strategies change, organizations must evolve. The traditional hierarchical organization has long been under fire, resulting in numerous New organizational experiments. Leaders need a synthesis of what we know about these emerging models, along with an integrated perspective that can guide practice. What is the New organization and how does it work? Arthur Yeung and Dave Ulrich provide that much-needed synthesis and offer leaders a practical, integrated framework for reinventing the organization. They explain how to build a New kind of organization (a "market-oriented ecosystem") that responds to changing market opportunities with speed and scale. While other books address individual pieces of the puzzle, reinventing the organization looks at all the decisions leaders need to make-choosing the right strategies, capabilities, structure, culture, management tools and leadership to deliver radically greater value in fast-moving markets. Based on their in-depth research at Alibaba, Amazon, Didi, face book, Google, Huawei, super cell and Tencent, their experience helping companies transform and their synthesis of the latest organization research, Yeung and Ulrich: show leaders how to create agile organizations for rapid response to environmental trends and strategic disruptions integrate work from leading Chinese and us firms provide a six-step framework, with guidelines and actions, for reinventing the organization focus on what leaders can do to make the changes in their own organizations include diagnostic tools to assess and improve the New organization for any leader eager to build a stronger, more responsive organization and for all those in HR, organizational development and consulting who will be working to shape and deliver the New organization, This book provides a much-needed road map for reinventing the organization.

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