IIMA - How to Make the Right Decision by Arnab K. Laha
IIMA - How to Make the Right Decision by Arnab K. Laha
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Book Summary:
IIMA: How to Make the Right Decision by Prof. Arnab K. Laha is a practical guide that introduces readers to the world of business analytics. Part of the IIMA Business Books series, this book demystifies how data can inform decisions in areas like marketing, finance, operations, and human resources. Through accessible language and real-world examples, Prof. Laha illustrates how analyzing historical data can optimize inventory management, refine customer targeting, and improve hiring processes. The book also provides a step-by-step approach to implementing business analytics within an organization, making it a valuable resource for professionals and business owners seeking data-driven solutions.
Prof. Arnab K. Laha is an Associate Professor in the Production and Quantitative Methods (P&QM) area at the Indian Institute of Management Ahmedabad (IIMA). He holds a Ph.D., M.Stat, and B.Stat from the Indian Statistical Institute. His research interests encompass business analytics, quality management, and risk management. Recognized for his contributions to the field, he was named one of the '10 Most Prominent Analytics Academicians in India' by Analytics India Magazine in 2014 and 2017. Prof. Laha has published extensively in national and international journals and has been associated with several reputed organizations as a consultant. He is also the convener of the biennial IIMA conference series on Advanced Data Analysis, Business Analytics, and Intelligence (ICADABAI), held since 2009.
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