There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'New' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'New' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
People who bought this product, also bought
-
The search: how google and its rivals rewrote the rules of business and transformed our CultureRs. 499.00Rs. 199.00conditionOption2Option3Rs. 499.00Rs. 199.00Add to cart -
![The search [hardcover] [bookskilowise] 0.595g x rs 400/-kg](//cdn.shopify.com/s/files/1/0421/4299/0495/files/john_4ca2a160-eaf9-49b8-a882-6008451bbcae_480x.jpg?v=1737446993)
The search [hardcover] [bookskilowise] 0.595g x rs 400/-kgRs. 699.00Rs. 238.00conditionweightOption3Rs. 699.00Rs. 238.00Add to cart -
![How google works {hardcover} [bookskilowise] 0.525g x rs 500/-kg](//cdn.shopify.com/s/files/1/0421/4299/0495/files/HowGoogleWorks_480x.jpg?v=1737453937)
How google works {hardcover} [bookskilowise] 0.525g x rs 500/-kgRs. 650.00Rs. 263.00conditionweightOption3Rs. 650.00Rs. 263.00Add to cart -
Dogfight: How Apple and Google Went to War and Started a RevolutionRs. 299.00Rs. 150.00conditionOption2Option3Rs. 299.00Rs. 150.00Add to cart -
![Throwing rocks at the google bus [rare books]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/nn458_480x.jpg?v=1712563185)
Throwing rocks at the google bus [rare books]Rs. 699.00 -
![I Live in the Future & Here's How It Works[Hardcover] [Rare books]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/nick_24db5b58-c315-4b2c-8ef8-b5077cd598b8_480x.jpg?v=1710217068)
I Live in the Future & Here's How It Works[Hardcover] [Rare books]Rs. 399.00conditionOption2Option3Rs. 399.00Add to cart -
![Newsonomics: Twelve New Trends That Will Shape the News You Get [Hardcover] [RARE BOOK]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/n_480x.jpg?v=1712038592)
Newsonomics: Twelve New Trends That Will Shape the News You Get [Hardcover] [RARE BOOK]Rs. 899.00conditionOption2Option3Rs. 899.00Add to cart -
How I Did It: Lessons from the Front Lines of Business (RARE BOOKS)Rs. 399.00conditionOption2Option3Rs. 399.00Add to cart
![The search [hardcover] [bookskilowise] 0.595g x rs 400/-kg](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/john_4ca2a160-eaf9-49b8-a882-6008451bbcae_480x.jpg?v=1737446993)
![How google works {hardcover} [bookskilowise] 0.525g x rs 500/-kg](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/HowGoogleWorks_480x.jpg?v=1737453937)
![Throwing rocks at the google bus [rare books]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/nn458_480x.jpg?v=1712563185)
![I Live in the Future & Here's How It Works[Hardcover] [Rare books]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/nick_24db5b58-c315-4b2c-8ef8-b5077cd598b8_480x.jpg?v=1710217068)
![Newsonomics: Twelve New Trends That Will Shape the News You Get [Hardcover] [RARE BOOK]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/n_480x.jpg?v=1712038592)
Related Products
-
100 rules for entrepreneursRs. 250.00Rs. 150.00 -
Sahara: the untold storyRs. 450.00Rs. 199.00 -
Sometimes You Win--Sometimes You Learn: Life's Greatest Lessons Are Gained from Our LossesRs. 699.00Rs. 499.00conditionOption2Option3Rs. 699.00Rs. 499.00Add to cart -
-
-
-
-
Recently Viewed Products
-
![The Superfoods Rx Diet [Hardcover] [RARE BOOK]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/nn_480x.jpg?v=1712037759)
The Superfoods Rx Diet [Hardcover] [RARE BOOK]Rs. 799.00 -
Creating Presentations (Essential Computers) (RARE BOOKS)Rs. 999.00conditionOption2Option3Rs. 999.00Add to cart -
![The Way the New Technology Works [HARDCOVER] (RARE BOOKS)](//cdn.shopify.com/s/files/1/0421/4299/0495/products/9450dd99-bac0-4365-8782-c80e3b8a57e8_480x.jpg?v=1678528013)
The Way the New Technology Works [HARDCOVER] (RARE BOOKS)Rs. 799.00conditionOption2Option3Rs. 799.00Add to cart -
![The magician's way[rare books] [with sign copy]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/1_a6f86a6d-b216-4ada-bd9e-73fa9501e9cc_480x.jpg?v=1725876937)
![The magician's way[rare books] [with sign copy]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/1_838ac602-14ae-48b7-93d4-2c1f25411eb4_480x.jpg?v=1725877130)
The magician's way[rare books] [with sign copy]Rs. 399.00 -
![Take Charge of Your Chronic Pain [RARE BOOK]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/4re_480x.jpg?v=1709364692)
Take Charge of Your Chronic Pain [RARE BOOK]Rs. 499.00 -
100 Desi Stories: Wisdom From Ancient IndiaRs. 299.00Rs. 150.00conditionOption2Option3Rs. 299.00Rs. 150.00View product -
![Memoirs of a Geisha [SAME COVER] OLD EDITION [RARE BOOKS]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/IUOFSVHY_480x.jpg?v=1697285977)
Memoirs of a Geisha [SAME COVER] OLD EDITION [RARE BOOKS]Rs. 299.00conditionOption2Option3Rs. 299.00Add to cart -
MoshiMoshiKawaii Where Is Strawberry Moshi?Rs. 299.00Rs. 150.00conditionOption2Option3Rs. 299.00Rs. 150.00Add to cart
![The Superfoods Rx Diet [Hardcover] [RARE BOOK]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/nn_480x.jpg?v=1712037759)
![The Way the New Technology Works [HARDCOVER] (RARE BOOKS)](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/9450dd99-bac0-4365-8782-c80e3b8a57e8_480x.jpg?v=1678528013)
![The magician's way[rare books] [with sign copy]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/1_a6f86a6d-b216-4ada-bd9e-73fa9501e9cc_480x.jpg?v=1725876937)
![The magician's way[rare books] [with sign copy]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/1_838ac602-14ae-48b7-93d4-2c1f25411eb4_480x.jpg?v=1725877130)
![Take Charge of Your Chronic Pain [RARE BOOK]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/4re_480x.jpg?v=1709364692)
![Memoirs of a Geisha [SAME COVER] OLD EDITION [RARE BOOKS]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/IUOFSVHY_480x.jpg?v=1697285977)
You may also like
-
The search: how google and its rivals rewrote the rules of business and transformed our Culture
![]()
- Regular price
- Rs. 199.00
- Sale price
- Rs. 199.00
- Regular price
-
Rs. 499.00 - Unit price
- per
Sold out -
The search [hardcover] [bookskilowise] 0.595g x rs 400/-kg
![]()
- Regular price
- Rs. 238.00
- Sale price
- Rs. 238.00
- Regular price
-
Rs. 699.00 - Unit price
- per
Sold out -
How google works {hardcover} [bookskilowise] 0.525g x rs 500/-kg
![]()
- Regular price
- Rs. 263.00
- Sale price
- Rs. 263.00
- Regular price
-
Rs. 650.00 - Unit price
- per
Sold out -
Dogfight: How Apple and Google Went to War and Started a Revolution
![]()
- Regular price
- Rs. 150.00
- Sale price
- Rs. 150.00
- Regular price
-
Rs. 299.00 - Unit price
- per
Sold out
