Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy [Hardcover]
Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy [Hardcover]
Couldn't load pickup availability
Praise for Connected CRM
“Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.”
—Ted Ward, VP of Marketing, GEICO
“A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.”
—Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group
“Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.”
—Manish Bhatt, SVP and Chief Digital Officer, MetLife
“In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.”
—Tom Lamb, CMO, Lowe’s
“Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!”
—Steve Cone, EVP of Integrated Value and Strategy, AARP
“The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.”
—Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Product features
Product features
✅ 100% Original Books
Every book is authentic and sourced responsibly—no pirated or photocopied material.
🔍 32-Point Quality Check
Each book undergoes a detailed inspection for pages, cover, binding, and readability.
📚 Wide Range of Genres
From fiction and self-help to academic and non-fiction—something for every reader.
💸 Budget-Friendly Prices
Get great books at unbeatable prices—perfect for students, readers, and collectors.
✨ Pre-Loved, Not Worn Out
Books are gently used, clean, and in good readable condition.
🌱 Eco-Friendly Choice
Buying used books helps reduce waste and promotes sustainable reading.
🚚 Pan-India Shipping
Fast, reliable delivery to every corner of India, with tracking and support.
💬 Customer Support
Responsive customer service to help with any order or book-related query.
Materials and care
Materials and care
📚 Materials
– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.
🧼 Care Instructions
– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.
Merchandising tips
Merchandising tips
🛍️ Tips for Buying Used Books on BestofUsedBooks.com
✅ Check the Book Condition
Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.
📚 Explore Curated Collections
Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.
💡 Read Descriptions Carefully
Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.
🎁 Buy More, Save More
Take advantage of bundle deals and discounted packs to build your library while saving big.
🌱 Choose Sustainability
Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!
🔍 Use Search & Filters
Use filters by genre, author, or condition to find exactly what you're looking for, faster.
📦 Track Your Order
Once placed, every order comes with trackable shipping—so you always know where your next read is!
Share
- 32 Points Quality Check
- 100% Original Products
- 1.2 Million + Happy Customers
Other Best Sellers
-
One indian girl by chetan bhagat
5.0 / 5.0
(2) 2 total reviews
Regular price Rs. 99.00Regular priceUnit price / perRs. 199.00Sale price Rs. 99.00Sale -
The intelligent investor by Benjamin Graham
5.0 / 5.0
(8) 8 total reviews
Regular price Rs. 299.00Regular priceUnit price / perRs. 799.00Sale price Rs. 299.00Sale -
Elon musk by ashlee vance
4.75 / 5.0
(4) 4 total reviews
Regular price Rs. 299.00Regular priceUnit price / perRs. 699.00Sale price Rs. 299.00Sale -
The girl in room 105 by Chetan Bhagat
5.0 / 5.0
(2) 2 total reviews
Regular price Rs. 99.00Regular priceUnit price / perRs. 199.00Sale price Rs. 99.00Sale -
Dongri to dubai by S. Hussain Zaidi
5.0 / 5.0
(3) 3 total reviews
Regular price Rs. 150.00Regular priceUnit price / perRs. 395.00Sale price Rs. 150.00Sale -
The secret [hardcover] by Rhonda Byrne
4.86 / 5.0
(7) 7 total reviews
Regular price Rs. 249.00Regular priceUnit price / perRs. 799.00Sale price Rs. 249.00Sale -
Corporate chanakya by Radhakrishnan Pillai
4.67 / 5.0
(3) 3 total reviews
Regular price Rs. 199.00Regular priceUnit price / perRs. 325.00Sale price Rs. 199.00Sale -
The kite runner by Khaled Hosseini
Regular price Rs. 150.00Regular priceUnit price / perRs. 499.00Sale price Rs. 150.00Sale