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Zero to Zenith: When Business Meets Humanitarianism

Zero to Zenith: When Business Meets Humanitarianism

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Kurian John's helplessness in the face of his father's sudden death due to cardiac arrest spurred him on to help those without access to proper medical care, leading to the establishment of the Melam Foundation in 1986. As the number of poor patients who approached him increased, he dealt with the issue of fundraising by creating his own source of income, which resulted in the institution of the Melam Group of Companies in 1992.

Though Kurian John's spices and curry-powder business began with zero capital-a classic yet unique and innovative example of bootstrapping-it enjoyed spectacular growth and rose to become the largest exporting spice brand in India.

In Zero to Zenith, Kurian John retraces his entrepreneurial journey, detailing how the Melam Foundation has helped innumerable poor patients through a strong network of over 1000 hospitals, and elucidates on the lessons that life taught him and the various business skills he picked up along the way. This heartwarming account of a man with a clear vision-as a businessman and a philanthropist-and a business venture with a difference is sure to instruct and inspire.

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