You can sell by Shiv Khera

Book Summary:

You Can Sell is a guide to mastering the art of selling—not just in sales professions, but in any area of life where you are persuading, influencing, negotiating, or presenting something (ideas, products, yourself). The book’s key message is captured in its subtitle: “Results Are Rewarded, Efforts Aren’t”—i.e. what ultimately counts is getting the results, not just working hard. 

Some of the main ideas and lessons in the book:

• Selling is everywhere: Anyone who wants something—whether it's a student seeking admission, a job‑applicant, someone pitching an idea—is doing “sales” of a sort. So the principles apply broadly. 

• Attitude & Integrity matter: Believing in what you are selling, being honest, treating people with respect, building trust, and maintaining credibility are central. Ethics are not an add‑on.

• Process of selling: The book breaks down the sales process: preparing well, understanding your product/service, understanding customer needs, communicating value, handling objections, following up, closing the sale, and maintaining the relationship. Each stage has its own challenges and best practices. 

• Turning rejection/objection into opportunity: Learning how to handle “no,” how to learn from it, and using it as feedback is critical. Rejections are part of the selling journey. 

• Focus on results and measurement: The book emphasizes that while effort is necessary, effort alone doesn’t guarantee success. One needs strategies, focus, clarity of goals and the ability to adapt until you get the outcomes desired.

• Building relationships and trust: Long‑term success in any kind of selling comes from credibility, reliability, being helpful, following through, caring for the customer. It’s not just about one transaction. 

The book is full of anecdotes, assignments at the end of chapters (to help readers apply what they’ve learned), practical tips, and examples. It’s meant to be motivational but also practical. 

About the Author: 

Shiv Khera is an Indian motivational speaker, consultant, author and entrepreneur well known for writing self‑help and business books. He founded Qualified Learning Systems Inc. (USA), and through decades of workshops, speeches, and books, he encourages people to realize their potential, improve attitude, leadership, values, and success. Khera’s own story is inspirational: he came from modest beginnings, faced failures in early jobs and businesses, worked as a car washer, life‑insurance agent, etc., before his motivational work took off. His bestseller You Can Win made him widely known; he has written several other books like You Can Achieve More, You Can Sell, etc. He emphasizes ethics, positive attitude, believing in oneself, persistence, and integrity in all professional dealings.