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Wordcraft by Alex Frankel (rare books)

Wordcraft by Alex Frankel (rare books)

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Rs. 799.00
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Book Summary 


In Wordcraft, Frankel takes readers inside the secretive world of professional naming consultants the specialists who create names for products, companies, and brands. From the birth of names like BlackBerry and Viagra to behind-the-scenes case studies of branding firms, he reveals how powerful names are crafted to influence markets and consumer emotions. The book uncovers the creativity, psychology, and strategy behind turning simple words into multi-million-dollar brand assets. Both entertaining and insightful, it highlights the blend of art and business in the branding industry.

About the Author 


Alex Frankel is a journalist and author who has written for Fast Company, The New York Times Magazine, and Wired. He focuses on business, marketing, and branding, often exploring how language and corporate culture shape consumer perception. His books and articles combine investigative reporting with storytelling to reveal the human side of business strategy.

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