Winning at Retail

Topics covered include:

• Identifying and implementing the best retail strategy for long-term growth
• Succeeding through price, assortment, fashion and solutions-oriented or speedy service
• The best approaches to retail customer service
• Responding to demographic and life stage shifts and the explosion of competition

The authors also explore the latest trends in the industry and offer advice for carrying your company into the future

Table of Contents:

Preface
Acknowledgments

Part I: The Theory

• Chapter 1: Est - A Compass to Avoid Retail's Black Hole
• Chapter 2: Customers Are No. 1-Now It's Time for Retailers to Start Treating Them That Way

Part II: The Practice

• Chapter 3: Cheap-Est - Winning with Price
• Chapter 4: Big-Est - Winning with Dominant Assortments
• Chapter 5: Hot-Est - Winning with Fashion
• Chapter 6: Easy-Est - Winning with Solution-Oriented Service
• Chapter 7: Quick-Est - Winning with Fast Service
• Chapter 8: Putting Est to Work

Part III: The Future

• Chapter 9: Est Isn't Forever - Retail is Tougher Than Ever
• Chapter 10: Developing Tomorrow's Hot Ideas
• Chapter 11: Putting the Customer in Control
• Chapter 12: A Glance at the Future