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Why people buy things they don't need by PAMELA N. DANZIGER [RARE BOOKS]

Why people buy things they don't need by PAMELA N. DANZIGER [RARE BOOKS]

Rs. 299.00
Rs. 299.00
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Book summary
Why People Buy Things They Don't Need explores the psychological and social reasons behind consumer spending beyond basic necessities. The book explains how emotions, identity, lifestyle aspirations, marketing messages, and cultural trends influence purchasing decisions, often leading people to buy products for status, comfort, or self-expression rather than practical need. Using research insights and real-world business examples, it shows how understanding customer motivations helps companies design better products and marketing strategies, while also helping readers become more aware of their own buying habits.

About the author 
Pamela N. Danziger is an American market researcher, business consultant, and author specialising in consumer behaviour and retail trends. She founded the research firm Unity Marketing, focusing on studying affluent consumers and luxury markets. Through her books, articles, and consulting work, Danziger analyses how psychological, economic, and cultural factors shape purchasing choices, helping businesses better understand customers and develop effective marketing strategies.



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Used2UKWYR7K1-Used
Used2UKWYR7K1-Used
Rs. 299.00/ea		 Rs. 0.00
Rs. 299.00/ea Rs. 0.00

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