What would apple do? by Dirkmann Beck [HARDCOVER]

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~~Rs. 299.00~~ Rs. 150.00

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Book Summary

What Would Apple Do? explores the secret sauce behind Apple’s staggering success—arguing that the company achieves market dominance by intentionally doing the opposite of what typical technology companies do. Rather than following conventional wisdom, Apple focuses on simplicity, design, and integration over complexity. It avoids extensive market research or consumer co-design, instead betting on a strong vision and cohesive branding. The book presents Apple’s mindset, development methods, and communication strategies as lessons that any entrepreneur or business leader can adapt. Beckmann even invites readers to imagine how Apple’s principles could disrupt industries far beyond electronics—be it kitchen design, transportation, or toys—with entirely fresh business models built on design thinking and selective functionality.

About the Author

Dirk Beckmann, born in 1969 in Gelsenkirchen, Germany, is an entrepreneur, author, and lecturer specializing in digital business models, technology, and design thinking. While studying economics, he founded the digital communication agency artundweise, where he serves as managing director, working with major brands like Kraft Foods, Kellogg’s, and Mars. Beckmann also teaches "Marketing in the Digital Age" at Bremen University and is a frequent speaker at industry conferences and events. His book was even nominated for a German Business Book Award, reflecting its impact in the field

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Used2CRX7D0W2-Used	Used2CRX7D0W2-Used Regular price ~~Rs. 299.00~~ Sale price Rs. 150.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 299.00~~ Sale price Rs. 150.00/ea	Rs. 0.00