What the customer wants you to know [hardcover] [rare books] by Ram Charan
What the customer wants you to know [hardcover] [rare books] by Ram Charan
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Book Summary
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales by Ram Charan is a powerful guide that shifts the traditional approach to sales. Instead of pushing products, Charan urges companies and salespeople to focus on solving customer problems and creating value.
About the Author
Ram Charan is a globally recognized business advisor, author, and speaker, renowned for his practical, real-world perspective on business strategy and leadership. Over the past several decades, he has worked closely with top executives and boards of some of the world's most successful companies, including General Electric (GE), Verizon, DuPont, Bank of America, 3M, Coca-Cola, and the Tata Group .
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