What the customer wants you to know by Ram Charan

Rs. 150.00

~~Rs. 250.00~~ Rs. 150.00

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Book Summary:
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales by Ram Charan is a powerful guide that redefines the traditional concept of selling. In this book, Charan emphasizes that successful selling is not about pushing products but about deeply understanding customers’ needs and helping them achieve their goals. He introduces the concept of “value creation selling”, where salespeople act as trusted advisors who diagnose customer problems and provide meaningful solutions. Using real-world examples and practical advice, Charan explains how businesses can build lasting relationships, create mutual value, and grow sustainably by focusing on what truly matters to the customer. The book is a must-read for entrepreneurs, business leaders, and sales professionals seeking to adapt to modern, customer-centric business environments.

About the Author:
Ram Charan is a renowned business advisor, author, and speaker who has worked with many of the world’s leading companies, including GE, Verizon, and Toyota. Born in India, he earned his MBA and doctorate from Harvard Business School and later taught there as well as at Northwestern University’s Kellogg School of Management. Charan is celebrated for his practical insights into leadership, strategy, and execution, and for simplifying complex business concepts into actionable ideas. He has authored and co-authored several bestselling books, including Execution, The Leadership Pipeline, and Know-How. Through his writings and consulting work, Ram Charan continues to shape the way organizations think about growth, performance, and customer-driven success.

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Variant	Variant total	Quantity	Price	Variant total
Used25N0N405E-Used	Used25N0N405E-Used Regular price ~~Rs. 250.00~~ Sale price Rs. 150.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 250.00~~ Sale price Rs. 150.00/ea	Rs. 0.00