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We are like that only by Rama Bijapurkar

We are like that only by Rama Bijapurkar

Rs. 199.00
Rs. 399.00 Rs. 199.00
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Book Summary – 

We Are Like That Only by Rama Bijapurkar is a thought-provoking book that explains the behavior of Indian consumers and challenges common assumptions about the Indian market. The author argues that India cannot be understood through Western frameworks and that its diversity, cultural values, and economic realities create a unique consumer landscape.

The book explores how factors like income differences, traditions, aspirations, and social structures influence buying habits and decision-making in India. Bijapurkar highlights that Indian consumers are not simply “emerging” versions of Western consumers but have their own distinct priorities and logic. Through examples from business and everyday life, she explains why companies must adapt their strategies specifically for India rather than applying global models blindly. Overall, the book provides valuable insights into understanding India’s complex and rapidly evolving market.

About the Author – 

Rama Bijapurkar is an Indian expert in market strategy, consumer behavior, and business consulting. She has worked with leading companies and organizations to help them understand the Indian market and develop effective strategies.

Bijapurkar is known for her deep insights into India’s economic and cultural dynamics, and she often writes and speaks about how businesses can succeed by aligning with local realities. Her work is widely respected for combining practical business knowledge with a nuanced understanding of Indian society and consumer behavior.



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Used31XGAC5J5-Used
Used31XGAC5J5-Used
Rs. 399.00
Rs. 199.00/ea
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Rs. 399.00
Rs. 199.00/ea
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