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Unstartup by Nistha Tripathi (rare books)

Unstartup by Nistha Tripathi (rare books)

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Book Summary 

Unstartup is a practical guide for entrepreneurs who want to build successful businesses without blindly following the traditional “Silicon Valley startup” playbook. Tripathi challenges the myths around fundraising, growth-at-all-costs, and flashy valuations, instead emphasizing sustainable models, customer focus, and smart execution. Drawing from real-world case studies and her experience mentoring founders, the book provides lessons on resilience, strategy, and building businesses rooted in value rather than hype. Unstartup is a roadmap for pragmatic entrepreneurship, especially valuable in emerging markets like India.

About the Author

Nistha Tripathi is an Indian author, entrepreneur, and startup mentor. An alumna of IIT and University of Illinois, she left her Wall Street career to pursue writing and mentoring founders. She is best known for her books on entrepreneurship, including No Shortcuts, where she shares insights from successful Indian entrepreneurs.

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