Trump Never Give Up

Table of Contents:

• Acknowledgments
• Foreword by. Michael Sexton, Trump University
• Introduction. What Goes Through My Mind When I Hear the Word No
• The Lowest Moment in My Life and How I Fought Back: A Billion Dollars in the Hole
• Failure is Not Permanent: Wholeness and the Art of the Comeback
• The Apprentice Was Supposed to Be a Big Mistake: Get the Best Advice You Can, Then Trust Your Gut
• Is This a Blip or a Catastrophe? Be Prepared for Things That Happen Outside Your Game Plan
• I Love a Used Fight: The Trump SoHo Hotel Condominium
• Watch Out For Brain Cramps: Keep The Big Picture In Mind
• Expect Problems and You'll Be Ready When They Come: Getting Trump Tower off the Ground
• When the Other Side Expects a Duel, Offer a Partnership: Trump International Golf Links Scotland
• How I Persuade People: Turning No's into Yes's
• Sometimes You Have to Swallow Your Pride: Trump International Hotel and Tower, New York
• Courage Isn't The Absence of Fear, It's The Conquering of Fear
• Be Passionate: It's the Only Way to Move Mountains
• If You See Big Problems, Look for Big Opportunities: Transforming a Dilapidated Neighborhood into a World-Class Hot Spot
• Cultivate a Sense of Discovery: A Letter From My Kindergarten Teacher
• Know When to Cut Your Losses (or Why I Refuse to Believe Richard Branson is Wealthy if He Owns an Airline): Trump Shuttle
• If You Think You Can Complete a 6-Year Project in 6 Months - You Probably Can: Wollman Rink, Central Park, NYC
• Don't Watch Life From The Sidelines
• Don't Let Fear Stop You - Even in Front of Millions of People: Doubts Will Continue to Surface, Even after You've Made up Your Mind to Go Forward
• Sometimes You Have to Start Over: Dubai
• I Told My Friend He Was A Big Time Loser: The Power of Focus
• Defending the Flag
• When Your Wardrobe Malfunctions in Front of 10,000 People - Make It Part of Your Act: Two Public Speaking Screw-ups
• A Lesson From The Apprentice: Never Quit
• Don't Get Complacent - Thinking You're Foolproof is a Used Way to Set Yourself up for a Big Mistake: How New Trump Projects Happen
• Only in New York - This City Will Serve up Problems and Solutions You Won't Find Anywhere Else
• Enemies Can Turn into Friends: The Hilton Hotel in Atlantic City
• How to De-Stress
• You Will Be Attacked for Trying to Change Anything: Mar-a-Lago
• Set the Record Straight
• Do Give Up On Complainers
• Be Patient: You May Have to Wait 30 Years for a Deal to Pay Off
• Get Motivated by Hearing No: Turn a Negative into a Positive
• The Turnaround Always Starts with Creative, Positive Thinking: 1200 Foreclosed Apartments in Cincinnati
• Get the Most From Every Day
• How Would I Look with a Shaved Head? WrestleMania
• When You're Attacked, Bite Back: A Book and 5 Billion dollars Lawsuit
• Prime Real Estate Falls into the Pacific - Now What? Trump National Golf Course in Palos Verdes, CA
• Where Others Fail - There's Your Opportunity: A Wall Street Story
• Appendix A - Trump's Top Ten List for Success
• Appendix B - Trump's Rules for Negotiating