Book Summary
Traction presents the Entrepreneurial Operating System (EOS), a practical framework that helps business leaders gain clarity, discipline, and control over their organizations. Wickman argues that many businesses struggle not because of bad ideas, but because of weak execution and lack of structure. EOS consists of six key components that every business must strengthen: Vision, getting everyone aligned around where the company is going; People, ensuring the right people are in the right seats; Data, running the business on objective metrics; Issues, creating a culture of identifying and solving problems; Process, documenting and following core procedures; and Traction, instilling discipline and accountability through tools like the 90-Day World and Level 10 Meetings. The book is filled with simple, actionable tools—such as the Vision/Traction Organizer (V/TO), Accountability Chart, Rocks, and Scorecard—that help leaders execute consistently and accelerate growth. Ultimately, Traction teaches organizations how to become healthier, more focused, and more effective.
About the Author:
Gino Wickman is an entrepreneur, business advisor, and creator of the Entrepreneurial Operating System (EOS), a framework used by tens of thousands of companies worldwide. Starting as an entrepreneur himself, Wickman took over his family business at a young age, successfully turning it around and eventually selling it. His experience helping organizations clarify their vision and improve execution led him to develop EOS and write Traction, which became the foundation of the popular EOS book series. Wickman has since dedicated his career to helping leaders strengthen their companies, speak at leadership events, and create tools that simplify running and scaling a business.
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