Titan: inside india's most successful consumer brand by Vinay Kamath

Books Summary:

"Titan: Inside India's Most Successful Consumer Brand" by Vinay Kamath offers an in-depth look at the evolution of Titan Company Limited, a prominent consumer brand in India. The book chronicles Titan's journey from its inception, highlighting the strategic decisions and innovations that propelled it to success. It delves into the brand's diversification into various segments such as watches, jewelry, eyewear, and fragrances, providing insights into the challenges and triumphs encountered along the way. 

Readers have praised the book for its detailed research and engaging narrative. For instance, one reviewer noted that it is a "beautiful story of how the brand has evolved." Another mentioned that the book provides "logical reasons for the strategies that worked or did not work for Titan, Tanishq, and Fastrack," highlighting its practical insights into marketing and strategy. 

However, some readers felt that the book lacked depth and had an unstructured narrative. A reviewer commented that while the author conducted good research, the book seemed "a bit unstructured and low in depth" regarding Titan's brand-building journey.

About the Author:

Vinay Kamath is an author known for his works on business and consumer brands. In "Titan," he combines thorough research with engaging storytelling to shed light on the brand's remarkable journey. His writing offers readers a comprehensive understanding of Titan's impact on India's consumer market.