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Think!: Before It's Too Late by Edward de Bono

Think!: Before It's Too Late by Edward de Bono

Rs. 199.00
Rs. 499.00 Rs. 199.00
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Book Summary – 
Think! Before It’s Too Late (published in 2009) is an insightful and urgent call to revolutionize the way humanity thinks. In this book, Edward de Bono argues that traditional thinking methods—rooted in argument, analysis, and judgment—are no longer sufficient to solve modern global challenges such as conflict, inequality, and environmental crises. He introduces the idea of thinking as a skill that can and must be developed consciously, emphasizing creative and constructive thinking over reactive or adversarial thought. Through practical examples and thought experiments, de Bono explains how lateral thinking can help individuals, organizations, and societies approach problems from new angles, generate innovative ideas, and make better decisions. Think! Before It’s Too Late is both a critique of current thinking habits and a visionary guide to developing a more purposeful, creative, and forward-looking mindset for the future.

About the Author – 
Edward de Bono (1933–2021) was a Maltese physician, psychologist, author, and one of the world’s leading experts in creative thinking and innovation. He is best known for developing the concept of lateral thinking, a method of solving problems through indirect and imaginative approaches. Over his prolific career, de Bono wrote more than 80 books, including Six Thinking Hats, Lateral Thinking, and Serious Creativity, which have influenced education, business, and government practices worldwide. He lectured at prestigious institutions such as Oxford, Cambridge, and Harvard, and his thinking techniques have been adopted by major corporations and schools across the globe. De Bono’s lifelong mission was to teach people how to think more effectively and creatively, making him one of the most influential thinkers and educators of the 20th and 21st centuries.

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