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The Why Axis by John List |Uri Gneezy [rare books]

The Why Axis by John List |Uri Gneezy [rare books]

Rs. 450.00
Rs. 450.00
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Book Summary –

The Why Axis by John List and Uri Gneezy explores how real-world experiments can uncover the hidden reasons behind human behavior. The authors focus on “field experiments,” where studies are conducted in everyday environments rather than controlled laboratories, to better understand how people make decisions about money, honesty, discrimination, generosity, and more. Through engaging examples—such as tipping habits, cheating, and workplace behavior—they reveal that people often act differently in real-life situations than in theory. The book shows how these insights can be applied to improve policies, business strategies, and social outcomes. Overall, it highlights the power of experimental economics in explaining why people behave the way they do and how small changes in incentives can lead to meaningful differences in behavior.

About the Authors – 

John List is a prominent American economist known for his pioneering work in field experiments and behavioral economics. He has contributed extensively to research on environmental economics, education, and charitable giving, and has worked with both academic institutions and private organizations to apply economic insights in practical settings. Uri Gneezy is a leading behavioral economist recognized for his research on incentives, gender differences, and decision-making. He has conducted numerous influential studies that bridge the gap between theory and real-world behavior. Together, their work has helped shape modern understanding of how economics can be used to study and influence everyday human actions.

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