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The Upside of Irrationality by Dan Ariely (rare books)

The Upside of Irrationality by Dan Ariely (rare books)

Rs. 299.00
Rs. 299.00
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Book Summary:

In this book, Ariely explores various aspects of human behavior, demonstrating that our decisions are often influenced by emotions, social norms, and cognitive biases rather than pure logic. Some key insights include:

  • The Paradox of Effort: Ariely discusses how people tend to value things more when they require more effort, even if the outcome is the same.

  • The Influence of Ownership: The book examines how individuals often overvalue what they own, a phenomenon known as the endowment effect.

  • The Role of Procrastination: Ariely suggests that procrastination can sometimes enhance creativity and problem-solving abilities, challenging the conventional belief that it is purely detrimental.

  • The Impact of Social Norms: The book highlights how social norms can influence behavior, sometimes leading to more cooperative and altruistic actions.

About the Author:

Dan Ariely is an Israeli-American professor of psychology and behavioral economics at Duke University. He is known for his research on irrational behavior and decision-making. Ariely has authored several best-selling books, including Predictably Irrational and The (Honest) Truth About Dishonesty. He has also written an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022.

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