Book Summary:
The Ultimate Family Business Survival Guide by Priyanka Gupta Zielinski is a practical and heartfelt manual offering second-generation insights for family-owned businesses, especially in challenging times. Drawing on her experience as executive director at MPIL Steel Structures Ltd, she presents a “survival toolkit”—symbolized by a multipurpose hat, flashlight, superhero cape, Swiss Army knife, and parachute—to help leaders adapt, innovate, and sustain through crises, such as the COVID‑19 pandemic and economic downturns. Through personal anecdotes, Haryanvi idioms, and clear, actionable strategies, the book demonstrates how family enterprises can leverage their improvisational strengths, tight-knit cultures, and community mindsets to build resilience and drive both business success and social impact .
About the Author :
Priyanka Gupta Zielinski is a second-generation business leader and author. After earning degrees in Economics and Gender & Women’s Studies from Connecticut College, a fellowship at Oxford, and a master’s in International Public Finance from NYU, she returned to India in 2008 to join her father’s steel manufacturing firm, MPIL Steel Structures Ltd . Under her leadership, the company expanded significantly. Recognized as ET Now’s Woman Entrepreneur of the Year in 2012, she combines on-the-ground business experience with a passion for empowering the next generation and women in family enterprises . Living in Dubai with her husband and three children, Zielinski continues championing sustainable and inclusive business practices.
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