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The Small BIG: Small Changes that Spark Big Influence by Steve J. Martin |Noah Goldstein

The Small BIG: Small Changes that Spark Big Influence by Steve J. Martin |Noah Goldstein

Rs. 199.00
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Book Summary: 

The Small BIG by Steve J. Martin and Noah Goldstein explores how small, subtle changes in behavior and communication can create a surprisingly large impact on human decision-making and influence. Drawing on research from psychology and behavioral science, the book explains why people say “yes,” what shapes trust, and how minor adjustments in wording, timing, and presentation can significantly change outcomes in areas like persuasion, leadership, marketing, and everyday communication.

Through real-world experiments and case studies, the authors show that influence is often not about big strategies or dramatic efforts, but about understanding human psychology and making small “nudges” that guide behavior. Examples include how social proof affects decisions, why personalization increases cooperation, and how simple changes in messaging can improve compliance and engagement. The book is practical and research-based, offering readers actionable techniques to improve communication, negotiation, teamwork, and leadership effectiveness.

About the Authors

Steve J. Martin is a British behavioral scientist, writer, and director of Influence at Work. He is known for applying psychological research to real-world problems in business, leadership, and communication. His work focuses on how small behavioral interventions can produce significant changes in human behavior.

Noah Goldstein is an American psychologist and professor at the UCLA Anderson School of Management. His research focuses on persuasion, social influence, and decision-making. He is widely recognized for his contributions to behavioral science and for co-authoring influential books on how subtle psychological factors shape human behavior.

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