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The Simplicity Cycle by Dan Ward [HARDCOVER]

The Simplicity Cycle by Dan Ward [HARDCOVER]

Regular price Rs. 299.00
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Book Summary:

The Simplicity Cycle is a simple book about a complex topic but don't be fooled. Beneath the simplicity lies a deep and profound message. Complexity is often necessary but unnecessary complexity complicates our lives. This book provides the secret to striking the proper balance. Lucidly and effortlessly, Ward shows us how we can make things that are simple, elegant and effective. With bright, accessible prose and his trademark mix of examples from research, personal experience and pop culture, Dan Ward offers a universal concept, visually described with a single, evolving diagram. The Simplicity Cycle has a technical foundation, which will appeal directly to business leaders, engineers, computer programmers, project managers and other technologists, its concept is applicable to everyday life, offering an easy - to - grasp notion for simplifying and improving whatever we do, whether we work in an office, at home with the kids or at the Pentagon.

About the Author: 

Dan Ward is a former U.S. Air Force officer, engineer, and innovation expert. He spent over 20 years in the military managing advanced research and development projects, particularly in the fields of defense technology and systems engineering.

Ward is known for his focus on agile, efficient innovation and is a strong advocate for doing more with less. He believes that small, focused teams and thoughtful constraints often produce the best outcomes. His writing emphasizes simplicity, speed, and thrift—ideas he developed through years of hands-on experience managing complex programs in high-stakes environments.

In addition to The Simplicity Cycle, he is the author of:

  • F.I.R.E.: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

  • LIFT: Innovation Lessons From Flying Machines That Almost Worked and the Ones That Did

Dan Ward holds degrees in engineering and systems management and is a frequent speaker on innovation, complexity, and project leadership. His approach is especially valued in industries—like tech, defense, and product development—where managing complexity is both a necessity and a challenge.

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Regular price
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Regular price
Rs. 799.00
Sale price
Rs. 299.00/ea
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