The Reciprocity Advantage by Bob johansen and Karl Ronn (rare books)

Rs. 499.00

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Book Summary

The Reciprocity Advantage (2014) introduces a new business model built on partnerships where companies grow by giving and receiving value in mutually beneficial ways. Instead of competing in isolation, organizations can leverage reciprocity—sharing assets, data, and capabilities—to unlock innovation and create new markets. Drawing on real-world case studies, Johansen and Ronn show how businesses can spot opportunities, build alliances, and scale ideas by collaborating rather than guarding resources. It is a practical guide for leaders who want to thrive in an era where openness, trust, and shared value drive long-term success.

About the Authors

Bob Johansen is a futurist, author, and Distinguished Fellow at the Institute for the Future, with decades of experience helping leaders anticipate change and navigate uncertainty.

Karl Ronn is an innovation expert, entrepreneur, and former Vice President of R&D at Procter & Gamble, known for developing breakthrough products and guiding companies in disruptive growth strategies.

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