THE RARGE TO PERSUADE [RARE BOOKS]
THE RARGE TO PERSUADE [RARE BOOKS]
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"Marcel Bleustein-Blanchet attributes his success to his lack of formal education. I attribute it to imagination, sagacity and indomitable courage." -David Ogilvy
The fascinating memoirs of Marcel Bleustein-Blanchet, the man who
* founded France's largest advertising agency, Publicis
invented French radio advertising
introduced Edith Piaf to the French public broke the news of the Anschluss in 1938
fled the Gestapo, fought with the Free French and flew with
the U.S. Air Force during World War II
rebuilt Publicis from scratch after the war, at age 38
popularized maternity dresses in France
established the Vocation Foundation, France's "Nobel Prize for youth"
rebuilt Publicis from scratch in 1972, at age 66, after it was destroyed by fire
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