THE RARGE TO PERSUADE [RARE BOOKS]

"Marcel Bleustein-Blanchet attributes his success to his lack of formal education. I attribute it to imagination, sagacity and indomitable courage." -David Ogilvy

The fascinating memoirs of Marcel Bleustein-Blanchet, the man who

* founded France's largest advertising agency, Publicis

invented French radio advertising

introduced Edith Piaf to the French public broke the news of the Anschluss in 1938

fled the Gestapo, fought with the Free French and flew with

the U.S. Air Force during World War II

rebuilt Publicis from scratch after the war, at age 38

popularized maternity dresses in France

established the Vocation Foundation, France's "Nobel Prize for youth"

rebuilt Publicis from scratch in 1972, at age 66, after it was destroyed by fire