The Practice of Marketing by Shyamal Ghose [Sign Copy] [rare books]

Rs. 299.00

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Book Summary –
The Practice of Marketing is a comprehensive guide that explains the fundamentals and real-world applications of modern marketing. Shyamal Ghose breaks down key concepts such as market analysis, segmentation, product strategy, pricing, distribution, and promotion, while consistently connecting theory to practical business situations. The book emphasizes understanding consumer behaviour, designing effective marketing plans, and aligning marketing strategies with organizational goals. Through clear explanations, examples, and structured frameworks, Ghose helps readers appreciate how marketing works as an integrated system that guides business decisions. The Practice of Marketing serves as a useful resource for students, managers, and professionals seeking a strong grounding in both the principles and day-to-day realities of marketing practice.

About the Author –
Shyamal Ghose was an experienced marketing professional and academic known for his contributions to marketing education and management training in India. He spent several years teaching marketing, developing practical learning models, and helping students and young professionals understand the dynamic nature of markets and consumer needs. Ghose’s writing reflects clarity, depth, and a strong focus on practical application, making complex marketing principles accessible to a wide audience. His work continues to be valued for its structured approach and relevance to both beginners and practicing managers.

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