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Blink by Malcolm Gladwell

Blink by Malcolm Gladwell

Rs. 150.00
Rs. 499.00 Rs. 150.00
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  1. Book Summary

    Blink by Malcolm Gladwell explores the power of rapid decision-making and the human ability to make judgments in the blink of an eye. The book explains how our unconscious mind processes information and helps us make quick decisions without extensive conscious analysis. Through fascinating real-life examples and psychological research, Gladwell examines when intuitive judgments can be accurate and when they can lead to mistakes. He also highlights the influence of experience, emotions, and hidden biases on our choices. The book encourages readers to understand their instincts while recognizing the importance of careful thinking in important situations.

    About the Author

    Malcolm Gladwell is a bestselling Canadian-born British-American author, journalist, and public speaker known for exploring psychology, human behaviour, and social science. He was born on 3 September 1963 and became widely recognized for his engaging writing style and ability to explain complex ideas through real-life stories and research. His popular books include The Tipping Point, Blink, Outliers, and David and Goliath. Through his work, Gladwell encourages readers to question common assumptions and develop a deeper understanding of how people think, make decisions, and succeed.


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