![The Power of Simplicity [HARDCOVER]](http://bestofusedbooks.com/cdn/shop/products/ThePowerofSimplicity_{width}x.jpg?v=1656661480)
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It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues―all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.