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The power of habit [hindi edition]

The power of habit [hindi edition]

Rs. 150.00
Rs. 399.00 Rs. 150.00
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द पावर ऑफ हॅबिट के जरिए न्यूयॉर्क टाइम्स के पुरस्कार विजेता बिजनेस रिपोर्टर चार्ल्स डुहिग हमें आदतों के वैज्ञानिक अध्ययन की एक ऐसी दुनिया में ले जाते हैं, जो न सिर्फ रोमांचकारी है बल्कि बेहद आश्चर्यजनक भी है। वे यह पता लगाते हैं कि कुछ लोगों और कंपनियों को सालों की कोशिशों के बाद भी बदलाव के लिए संघर्ष क्यों करना पड़ता है, जबकि अन्य लोग बड़ी आसानी से रातोंरात बदलाव लाने में सफल हो जाते हैं। चार्ल्स उन प्रयोगशालाओं में भी जाते हैं, जहाँ न्यूरोसाइंटिस्ट इस बात का पता लगाते हैं कि आदतें कैसे काम करती हैं और उनका जन्म हमारे मस्तिष्क के किस हिस्से में होता है। चार्ल्स हमारे सामने यह राज़ भी उजागर करते हैं कि ओलंपिक तैराक माइकल फेल्प्स, स्टारबक्स के सीईओ हॉवर्ड शुल्ज और नागरिक अधिकारों के प्रणेता मार्टिन लूथर किंग जूनियर जैसी शख्सियतों की सफलता में उनकी आदतों की कितनी महत्वपूर्ण भूमिका रही है। इससे एक सम्मोहक, तार्किक परिणाम सामने आता है : नियमित व्यायाम करना, वजन घटाना, अपने बच्चों को सर्वश्रेष्ठ परवरिश देना, अधिक उत्पादक बनना और यहाँ तक कि क्रांतिकारी सफलता हासिल करनेवाली कंपनियाँ खड़ी करना, हमारी इस समझ पर निर्भर करता है कि आदतें कैसे काम करती हैं। इस नए विज्ञान में निपुण बनकर हम अपने व्यापार, अपने समुदाय और अपने जीवन को रूपांतरित कर सकते हैं। About Author चार्ल्स डुहिग – ‘पुलित्ज़र’ पुरस्कार विजेता चार्ल्स डुहिग एक अमेरिकी पत्रकार और नॉन-फिक्शन लेखक हैं। वे द न्यूयॉर्क टाइम्स में रिपोर्टर के तौर पर काम कर चुके हैं और आदतों व उत्पादकता जैसे विषयों पर दो किताबें भी लिख चुके हैं। वे किताबें हैं – ‘द पावर ऑफ हॅबिट : व्हाई वी डू व्हाट वी डू इन लाइफ एंड बिजनेस’ और ‘स्मार्टर फास्टर बेटर’। Book Review: “”In this fascinating book (The Power of Habit in Hindi), Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book.”” (Jonah Lehrer) “”Once you read this book, you’ll never look at yourself, your organization, or your world quite the same way.”” (Daniel H. Pink) “”Absolutely fascinating.”” (Wired) “”This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”” (The Economist) “”Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.”” (Andrew Hill Financial Times) “”Duhigg gives a compelling insight into the world of a subconscious behavior. This is no homespun remedy, Duhigg’s observations have real, scientific gravitas.”” (Woman & Home) “”In his book, The Power of Habit in Hindi Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples…”” (The Book Garden Blog) “”Inspiring stuff!”” (Counsel) “”The Power of Habit in Hindi steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously.”” (Stylist) “”This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits.”” (Best Brainy Books of the Decade Guardian) About the Author: Charles Duhigg is an American Pulitzer prize winning staff writer at the New York Times. He studied at Yale and holds an MBA degree from Harvard Business School. Charles is also a frequent contributor to This American Life, NPR, PBS News Hour and the Frontline. He had a keen interest in observing Habits years ago when he worked as a reporter in Iraq.

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