The Other 90% by Robert K. Cooper [rare books]
The Other 90% by Robert K. Cooper [rare books]
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Book Summary
Cooper introduces the concept that true breakthroughs in leadership and personal development stem from understanding and activating the full spectrum of human potential. The book emphasizes the integration of the brain's cognitive functions with emotional intelligence and physical awareness. Cooper identifies four key areas—referred to as "keystones"—that are essential for unlocking this untapped potential:
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Trust: Building and maintaining exceptional relationships to foster a supportive environment.
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Energy: Increasing calm effectiveness under pressure to maintain high performance.
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Farsightedness: Developing a long-term vision to guide decisions and actions.
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Nerve: Cultivating the courage to take risks and step out of one's comfort zone.
The book combines motivational narratives with practical strategies, drawing from neuroscience, performance psychology, and work physiology to provide readers with tools to excel in a pressure-filled world.
About the Author
Robert K. Cooper is a renowned expert in leadership, emotional intelligence, and human performance. He has authored several best-selling books, including Get Out of Your Own Way, and has been recognized among HR Magazine's Most Influential Thinkers. Cooper's work integrates scientific research with practical applications, aiming to help individuals and organizations unlock their full potential.
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Materials and care
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