The Other 90%
The Other 90%
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Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity.
The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others.
However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world. He shows you how to:
* Increase energy at work -- and have more energy for personal and family life.
* Activate the brain's "alertness switches" to defeat pressure and stress.
* Use not only the brain in your head but the ones in your heart and gut.
* Motivate exceptional ingenuity and performance in yourself and others.
The most exciting breakthroughs will not come from advances in technology but from a deeper realization of what it means to be most human and alive. Many of the choices that can dramatically change our lives are simple and practical -- yet few people know what these choices are or how to apply them in work and life. The Other 90% is your guide to New territory and New challenges.
Product features
Product features
✅ 100% Original Books
Every book is authentic and sourced responsibly—no pirated or photocopied material.
🔍 32-Point Quality Check
Each book undergoes a detailed inspection for pages, cover, binding, and readability.
📚 Wide Range of Genres
From fiction and self-help to academic and non-fiction—something for every reader.
💸 Budget-Friendly Prices
Get great books at unbeatable prices—perfect for students, readers, and collectors.
✨ Pre-Loved, Not Worn Out
Books are gently used, clean, and in good readable condition.
🌱 Eco-Friendly Choice
Buying used books helps reduce waste and promotes sustainable reading.
🚚 Pan-India Shipping
Fast, reliable delivery to every corner of India, with tracking and support.
💬 Customer Support
Responsive customer service to help with any order or book-related query.
Materials and care
Materials and care
📚 Materials
– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.
🧼 Care Instructions
– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.
Merchandising tips
Merchandising tips
🛍️ Tips for Buying Used Books on BestofUsedBooks.com
✅ Check the Book Condition
Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.
📚 Explore Curated Collections
Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.
💡 Read Descriptions Carefully
Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.
🎁 Buy More, Save More
Take advantage of bundle deals and discounted packs to build your library while saving big.
🌱 Choose Sustainability
Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!
🔍 Use Search & Filters
Use filters by genre, author, or condition to find exactly what you're looking for, faster.
📦 Track Your Order
Once placed, every order comes with trackable shipping—so you always know where your next read is!
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