Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A New set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 New marketing rules for anyone aiming to build tomorrow's successful brands that have applied New Marketing methods.
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