The New Market Leaders by Fred Wiersema [Hardcover]

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Book Summary –

In The New Market Leaders, Fred Wiersema argues that we’ve entered an era of “customer scarcity,” where winning companies distinguish themselves not by sheer size or traditional metrics, but by how adeptly they attract and retain customers. Based on a six-year study of 5,000 firms worldwide, Wiersema identifies the top 100 “new market leaders” and introduces fresh benchmarks—such as a Sales Growth Index and a Market Value Index—to measure their performance. He explores how forward-thinking businesses like Amazon, Yahoo!, Qualcomm, UPS, Solectron, and EMC cater to different customer segments—categorized as "searchers," "streamliners," "delegators," and "collaborators"—offering case studies and strategic takeaways that stress adaptability, relentless innovation, and building fragile customer loyalty.

About the Author –

Fred Wiersema is a noted business strategist, consultant, and speaker with deep expertise in customer-centric strategy. He holds a Ph.D. in Business Administration from Harvard Business School and co-authored the bestselling The Discipline of Market Leaders, which explores how firms can dominate by aligning operations with customer value . Wiersema is also the author of several influential works—including Customer Intimacy and The New Market Leaders—and contributes regularly to outlets like Harvard Business Review, Fortune, and BusinessWeek. He leads IBEX Partners, a global think tank focused on helping organizations shape customer-driven growth strategies

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Used35KAOYF41-Used	Used35KAOYF41-Used Regular price ~~Rs. 899.00~~ Sale price Rs. 399.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 899.00~~ Sale price Rs. 399.00/ea	Rs. 0.00