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The Myths of Innovation

The Myths of Innovation

Rs. 199.00
Rs. 399.00 Rs. 199.00
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In this new paperback edition of the classic bestseller, you will be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths and change the world.

You'll have fun while you learn:

  • Where ideas come from.
  • The true history of history.
  • Why most people don't like ideas.
  • How great managers make ideas thrive.
  • The importance of problem finding.
  • The simple plan (new for paperback).

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com and other major media, corporations and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

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