The Method Method [HARDCOVER] [RARE BOOKS]

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The Method Method [HARDCOVER] [RARE BOOKS]

About the Book: The Method Method Seven Obsessions that helped our scrappy start-up turn an Industry upside down When childhood friends Eric Ryan and Adam Lowry decided to go into business together, they realized they didn't just want to design a new version of someone else's product. They wanted to reinvent an entire category-one that had hardly changed in decades. After months of searching for the right idea, they settled on, of all things, cleaning products. If any consumer goods category needed a makeover, this was surely it. The dominant companies had been on top for more than a century and had bamboozled consumers into believing that the smell of bleach is the smell of clean and harsh toxic chemicals are the only means to a healthy home. And because cleaning is a chore, products should come in ugly, bulky packages - difficult to use and unpleasant to look at. But what if people had products they actually enjoyed cleaning their homes and doing laundry with? What if those products not only worked great but also smelled nice and were safe for the environment? What if they came in beautiful bottles? What if doing chores could actually be fun? The Method Method captures the irreverent attitude that makes people love the company. Ryan and Lowry don't hesitate to tell stories about their failures as well as their successes. And they show what happens when giants realize that some scrappy startup is daring to do things not only differently but better. An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the

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