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The Longer long tail by Chris Anderson

The Longer long tail by Chris Anderson

Rs. 150.00
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Book Summary

The Longer Long Tail is an updated edition of Chris Anderson's influential book The Long Tail: Why the Future of Business Is Selling Less of More. In this revised version, Anderson expands upon his original thesis, exploring how the proliferation of digital platforms and the internet has further shifted the focus of commerce from a few blockbuster hits to a vast array of niche products.

About the Author

Chris Anderson is a British-American author, entrepreneur, and former editor-in-chief of Wired magazine. He is best known for pioneering ideas about digital economy and market trends through his groundbreaking books.

  • Background: Anderson studied physics and later transitioned into journalism and publishing, where he became a leading voice on how technology impacts culture and business.

  • Notable Works: Besides The Longer Long Tail (an updated take on his original The Long Tail), he wrote Free: The Future of a Radical Price, exploring how free products and services can create economic value.

  • Contributions: Anderson’s ideas have shaped how businesses think about markets in the digital age, especially regarding niche marketing, content distribution, and the impact of the internet on consumer choice.

  • Entrepreneurship: He founded 3D Robotics, a drone company, showing his interest in emerging technologies beyond writing.

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