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The Learning Trap

The Learning Trap

Regular price Rs. 150.00
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Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.

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📚 Wide Range of Genres

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Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

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Fast, reliable delivery to every corner of India, with tracking and support.

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📚 Materials

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– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

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Regular price
Rs. 299.00
Sale price
Rs. 150.00/ea
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Sold out
Regular price
Rs. 299.00
Sale price
Rs. 150.00/ea
Rs. 0.00