BOOK SUMMARY
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" is a book by Eric Ries, published in 2011. It introduces the concept of the Lean Startup methodology, which is a systematic approach to building startups using continuous innovation and testing, in order to efficiently create products that meet customer needs.
ABOUT THE AUTHOR
Eric Ries is an American entrepreneur, author, and startup advisor best known for his work in promoting the Lean Startup methodology. His approach revolutionized the way startups are created and scaled by emphasizing the importance of testing ideas quickly, learning from real customer feedback, and using data-driven decision-making.
