The elephant paradigm by Gurcharan Das

BOOK SUMMARY

In The Elephant Paradigm: India Wrestles with Change, Santosh Desai explores the complexities and contradictions of India's rapid transition from a traditional society to a modern, global player. The book examines how the country is navigating the challenges posed by globalization, the growing influence of technology and media, and the evolution of its cultural and social fabric. Desai uses the metaphor of an elephant to describe India's development, emphasizing the country's slow but steady progress, with both opportunities and obstacles lying in its path.

ABOUT THE AUTHOR

Santosh Desai is a renowned Indian author, social commentator, and branding expert, best known for his work analyzing the complexities of Indian society, culture, and the urban middle class. He has an acute ability to break down cultural trends, consumer behavior, and social dynamics in a way that is both insightful and engaging.