The Decisive Moment by Jonah Lehrer [rare books]

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Book Summary

“The Decisive Moment: How the Brain Makes Up Its Mind” (also published in the U.S. as How We Decide) by Jonah Lehrer is a compelling exploration into the neuroscience of choice and cognition. Lehrer navigates real-world scenarios—from elite athletes and poker players to emergency pilots and surgeons—to illustrate how our decisions emerge from the interplay of emotional intuition and conscious reasoning. He examines how emotions shape gut feelings that often guide rapid decisions, yet also how overthinking (“choking”) can disrupt performance. The core message is that the smartest approach to decision‑making is adaptive: knowing when to trust your unconscious brain and when to deliberate. He also highlights the power of learning from mistakes and cultivating expertise through feedback-driven practice.

About the Author

Jonah Richard Lehrer (born June 25, 1981) is an American science journalist and author trained in neuroscience at Columbia University and later a Rhodes Scholar at Oxford. He gained early acclaim through contributions to The New Yorker, Wired, Radiolab and Seed Magazine, and authored several bestselling books—including Proust Was a Neuroscientist, How We Decide (aka The Decisive Moment), and Imagine: How Creativity Works. However, his career faced controversy: in 2012 editors uncovered instances of self‑plagiarism, fabricated quotes, and recycled content, prompting publisher recall of How We Decide and Imagine and termination by The New Yorker and Wired

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