The Customer Rules
The Customer Rules
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Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues.
The Customer Rules is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should 'Never say no - except No Problem' to asking yourself 'What Would Mum Do?'.
His 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world's happiest environments, can give you everything you need to truly connect with your customers.
Product features
Product features
✅ 100% Original Books
Every book is authentic and sourced responsibly—no pirated or photocopied material.
🔍 32-Point Quality Check
Each book undergoes a detailed inspection for pages, cover, binding, and readability.
📚 Wide Range of Genres
From fiction and self-help to academic and non-fiction—something for every reader.
💸 Budget-Friendly Prices
Get great books at unbeatable prices—perfect for students, readers, and collectors.
✨ Pre-Loved, Not Worn Out
Books are gently used, clean, and in good readable condition.
🌱 Eco-Friendly Choice
Buying used books helps reduce waste and promotes sustainable reading.
🚚 Pan-India Shipping
Fast, reliable delivery to every corner of India, with tracking and support.
💬 Customer Support
Responsive customer service to help with any order or book-related query.
Materials and care
Materials and care
📚 Materials
– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.
🧼 Care Instructions
– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.
Merchandising tips
Merchandising tips
🛍️ Tips for Buying Used Books on BestofUsedBooks.com
✅ Check the Book Condition
Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.
📚 Explore Curated Collections
Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.
💡 Read Descriptions Carefully
Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.
🎁 Buy More, Save More
Take advantage of bundle deals and discounted packs to build your library while saving big.
🌱 Choose Sustainability
Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!
🔍 Use Search & Filters
Use filters by genre, author, or condition to find exactly what you're looking for, faster.
📦 Track Your Order
Once placed, every order comes with trackable shipping—so you always know where your next read is!
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- 32 Points Quality Check
- 100% Original Products
- 1.2 Million + Happy Customers

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