The curve [hardcover] [rare books]

There are millions of potential customers in the world. Most of them won’t pay anything for your product. But some will pay almost anything. The

challenge is to find the latter without wasting time and money on the former.

In The Curve, Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences.