The Conversational Firm by Catherine J. Turco (HARDCOVER)(rare books)

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Book Summary

The Conversational Firm (2016) is an ethnographic study of a fast-growing tech startup that experimented with flattening hierarchy and embracing open communication in the digital age. Turco explores how social media–like tools inside organizations create new ways for employees to speak up, share ideas, and engage with leadership. The book highlights the benefits and challenges of this “conversational” model greater transparency, empowerment, and collaboration, but also the risks of overload, blurred boundaries, and cultural strain. The book shows how technology is transforming bureaucracy, offering lessons for building more adaptive, participatory workplaces.

About the Author

Catherine J. Turco is a sociologist and associate professor at MIT Sloan School of Management. Her research focuses on organizational culture, technology, and communication, particularly how digital platforms reshape workplace structures and employee engagement. She is known for combining ethnographic fieldwork with organizational theory.

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