TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremeost a philosopher, some say a genius. He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating ??? a slayer of sacred cows ??? Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new visionIn his latest book, The Choice, Goldratt once again presents his thought provoking approach, this time through a conversion with his daughter Efrat, as he explains to her his fundamental system of beliefs.