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The Business Of Cricket

The Business Of Cricket

Rs. 199.00
Rs. 399.00 Rs. 199.00
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Book Summary

The Business of Cricket is a non-fiction book that examines cricket not just as a sport, but as a global industry driven by media rights, sponsorships, leagues, and commercial investments. It explores how cricket has evolved from traditional international matches into a multi-billion-dollar entertainment business, especially with the rise of formats like the Indian Premier League (IPL).

The book explains the financial structures behind cricket boards, player auctions, broadcasting deals, and brand endorsements. It also highlights how commercialization has changed the way the game is played, marketed, and consumed by fans. Alongside the economic aspects, it discusses the balance between preserving the spirit of the game and embracing modern business opportunities. Overall, it provides insight into how cricket functions as both a sport and a powerful global enterprise.

About the Author

The Business of Cricket has appeared in different editions and formats, and in many cases is written by sports journalists or analysts rather than a single universally fixed author. Depending on the edition, the author may focus on cricket economics, sports management, or media commercialization. These writers typically come from backgrounds in sports journalism, business analysis, or cricket commentary, bringing research-based and industry-informed perspectives to explain how modern cricket operates behind the scenes. If you share the cover image or publisher details, I can identify the exact author for your specific copy.

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