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The 360 Degree Brand in Asia by Mark Blair,mike murphy and Richard Armstrong

The 360 Degree Brand in Asia by Mark Blair,mike murphy and Richard Armstrong

Rs. 299.00
Rs. 999.00 Rs. 299.00
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Book Summary

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications by Mark Blair and Richard Armstrong explores how brands can successfully connect with Asian consumers by using a complete, integrated approach to marketing communication. The book explains how companies can combine advertising, public relations, digital platforms, events, and customer experiences to create stronger brand identities. Using examples from Asian markets, it highlights the importance of understanding local cultures, consumer behavior, and changing media landscapes to build successful brands.

About the Authors

Mark Blair is a marketing and communications professional with experience in brand strategy, advertising, and integrated marketing campaigns across Asian markets. Richard Armstrong is a communications expert known for his work in advertising and brand development. Together, they bring practical industry experience and insights into how companies can create effective brand strategies in the diverse and rapidly changing Asian marketplace.




 

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Rs. 999.00
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Rs. 999.00
Rs. 299.00/ea
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