The 22 Immutable Laws Of Branding by Al Ries Laura Ries

BOOK SUMMARY

The book outlines 22 essential laws that every business or marketer must understand to succeed in building a powerful brand. Each "law" presents a fundamental concept or principle, and the authors argue that these laws are immutable, meaning they are universal and cannot be ignored if a brand is to succeed

ABOUT THE AUTHOR

• Background: Al Ries is a marketing strategist and author who has worked in the field for over five decades. He is best known for his expertise in brand positioning and the concept of brand equity.

• Career: Ries co-founded the Ries & Ries consulting firm with his daughter, Laura Ries, where they provided strategic consulting to major corporations on how to improve their brand positioning. He is widely regarded as a pioneer in the field of marketing and branding.

• Background: Laura Ries, Al’s daughter, is a branding expert, author, and marketing strategist. She has contributed significantly to the development of modern branding strategies and has helped numerous companies create powerful brand identities.