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Telling Training's Story by Robert O. Brinkerhoff [rare books]

Telling Training's Story by Robert O. Brinkerhoff [rare books]

Rs. 899.00
Rs. 899.00
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Book Summary

Telling Training’s Story (published March 27, 2006) introduces the Success Case Method (SCM)—a practical and accessible approach to evaluating training effectiveness that focuses on real-world impact rather than average-level data.

SCM helps identify high-success cases (participants who applied training effectively to yield tangible results) and low-success cases, with follow-up interviews to understand what factors influenced outcomes. Through this dual approach, SCM uncovers not only what worked—but why it worked—and what barriers prevented broader success.

The book provides a five-step implementation plan: planning a study, crafting an impact model, conducting surveys, interviewing selected participants, and analyzing results for compelling presentation to stakeholders. Alongside the methodology, it includes case studies from global organizations and practical tools like checklists, diagrams, and charts to guide readers through each stage.

Designed for training professionals, HR practitioners, and organizational leaders, the book combines academic rigour with user-friendly structure, enabling readers to demonstrate training’s bottom-line value and inform future decisions .

About the Author:

Robert O. Brinkerhoff is an internationally recognized expert in training evaluation and learning impact. He earned a doctorate in program evaluation from the University of Virginia and has served as Professor in Counseling Psychology (Human Resource Development) at Western Michigan University. He also founded The Learning Alliance consultancy and is associated with Advantage Performance Group, offering training and certification in SCM. His methods have been adopted by major organizations worldwide, and he has authored multiple influential books on training effectiveness, including The Success Case Method and High Impact Learning

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